Christiaan Mostert holds an Honours degree in Marketing Management, awarded cum laude, and is driven by a deep passion for strategic storytelling, brand development, and scalable business growth. He began his professional journey in a retail environment while completing his undergraduate studies, quickly transitioning from sales into marketing after discovering a natural talent and strong affinity for the field.

As the founder of Indirect Media, Christiaan envisioned a holistic marketing consultancy, one that goes far beyond surface-level campaigns or social media content. The agency blends narrative thinking, strategic planning, and innovative execution to help small to medium-sized businesses grow with purpose. Its services span digital media management, technical platform oversight, data analysis, branding, content creation, and story-led marketing, delivered through a highly agile, collaborative model.